Creativity Management, the Project


The global Project should not be in a niche domain but in a challenging one

as we had to demonstrate the benefits of a method in opposition to an organic growth.

Bicycle evolves naturally in many fields, we had to show a real step forward.


Fields we tackled, and proposed solutions :

Transmission : POULIE (Pulley)

Inflating after a puncture : TUB'AIR

Traditionnal braking, with pads : PAD'TIP

Beverage supply : WATER FRUIT

Theft fighting : I-LOCK (Saddle locker)